why focusing on interpretation?

One cannot not communicate.

Paul Watzlawick

This holds also true for products as communication media. Thus, designers and enterpreneurs need to carefully consider the message that they want to convey through their products, and also anticipate unintended interpretations by potential users. To make things worse for anticipating interpretations, potential users have a wealth of experience, but limited knowledge about a product, since they were not involved in its design.

Ultimately, through interpretation, potential users get an understanding of a product and determine its significance to them. By focusing on users’ interpretations, Design for Meaning advances other user-centred design approaches.

Find out for what Design for Meaning is valuable: