Source: Waltersdorfer, G. (2017): Design for meaning in products and services to foster eco-sufficient user behavior: exemplified by sharing goods, PhD-thesis, University of Luxembourg.

What for?

Evidence from research shows (chart above) that users refer to themselves in a positive way significantly more often than non-users when interpreting a product (personal interpretations). They express a product’s significance to them through these personal references. We support you to harness such personal references when designing and testing your product. This is only one example, but there is more:

By focusing on interpretation, Design for Meaning can help you to:

  • get your intended message across,
  • drive the acceptance of your product,
  • ensure that your product is significant to its users,
  • specify your target user group, and
  • ultimately: reduce the risk of a flop on the market.


Find out how we can help you: